With the kind encouragement of Interscope Geffen A&M's Chairman Jimmy Iovine (who patiently tolerated the sound checks from his office down the hall) and the expert help of my good friend and skilled engineer, Tony Ugval, I began recording performances from the talented artists that would visit Cherrytree.
Just after starting Cherrytree Records in 2005 with the release of Feist's "Let It Die" album, I took all of the instruments I'd bought over the years and set them up in my office. I held onto that notion until I finally got the chance to implement it. Oh, and wouldn't it be killer if everything was pre-wired to record what came out? Still, it sparked a dream for me: To one day have a space where instruments would be permanently set up and anybody could play them at any time. I realized only later that this would prevent them from practicing their individual parts in between rehearsals and seriously affect our ability to sound good at gigs. I remember asking the kids in the band to leave their instruments at my house in between rehearsals. When I was 15 and living in East Lansing, Michigan, I convinced my folks to let my band rehearse in our living room (my sister's string quartet had already commandeered the basement).
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